Stitchd

This conceptual project was designed for magazine publication. The magazine
I am designing with a focus on sustainable
fashion, reusing, and upcycling clothing.
The concept is very derived from the process
of making your own clothes or altering
clothes already produced.

Research
I looked into a large amount of visual context for the process of making clothes. I learned about stitching patterns. I concluded that my design system should be based on the idea of Altered.

Wordmark
A long process of hands-on experimentation, trying different distortions of letterforms to try to communicate what was discovered in prior research.

Motion Concept

Process
This process was one of
my most extensive. I started extremely small, focusing on type layouts, and progressed to hundreds of full spreads with varying hierarchies and uses of imagery.

Main Article

Interview

Cover

Table of Contents

Final
The Fragmentation of type employed in the final spreads fits the altered motif. Shifting columns and irregular spacing reflect the stitching process.

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JACOB BROSSART