OverGrowth is a cocktail bar that's blossoming in the beautiful hills of Appalachia, Roanoke, VA. The bar is a reflection of its stunning environment. They surround the interior with stunning native plant foliage. The branding language is reflective of the connectivity and organic intertwining of native plant life. The designs are still sure to display the upscale experience that OverGrowth aims to provide. 

Within the Design system, you will find sophisticated typography that reflects OverGrowth's reliable nightlife experience. To contrast this, you can also find very natural hand-drawn floral sketches more reflective of OverGrowth's regional plant environment. Instead of typical floral ornaments, this system uses more organic forms to frame elements. In traditional earthy branding, there are more muted light colors. This system uses darker, richer colors to reinforce OverGrowth's high-quality message.