Stitchd is a publication. It focuses on reusing, and upcycling clothing. The publication is noisy and loose. It higlights the independent culture of sustaibable clothing methods

The wordmark has a unique noise and jagged conviction. The pages are a reflection of the process required in altering or creating your own clothing. It depicts jagged edges and forms related to sewing patterns. The colors have bold contrast. The process included hundreds of layout variations (small portion pictured below). The final result shows how extensive experimentation can lead to a system of layouts can become radical and unique. If I were to do this project again I might contain this process and keep it more refined.